Welcome to the Department of Public Relations and Advertising! In the competitive business world, the importance of communication continues to increase. The development of communication technologies has also strengthened the need for knowledgeable people. In this structure in a transformation and development, there is a great need for communication professionals, namely you, in the fields of corporate communication, advertising, social responsibility, strategic planning and research!
Our goal is to prepare students who are creative, imaginative, open to innovations, thinking differently, inclined to cooperation and teamwork, sharing and questioning real life. Our strength is that our department covers both areas of public relations and advertising. Our students become competent in professional life with the lectures, seminars, and workshops given by professional experts in market research, media planning, message design, brand strategies, and consumer behavior,
Our students’ projects that provide solutions to real communication problems of various brands, NGOs, and public institutions ensure that our graduates are constantly intertwined with the sector.
As a department, we broke new ground in Turkey. In 2020, we launched the M2m (Mentor to Mentee) MENTORING PROGRAM specifically for Public Relations and Advertising students. With the cooperation of EMCC-T (Guidance and Coaching Association), İzmir Corporate Communicators Committee, experienced and volunteer mentors working in the communication sector come tohether with our students on certain days of each month. By this opportunity they gain knowledge and experience about professional life and the world of communication.
Our students can have international experience by studying and doing internships in Europe with student exchange agreements such as Erasmus. In addition, they increase their academic competencies with double major and minor programs that they can apply within the university.
We support our students in the processes related to both international and national experiences. In addition to the courses, we guide and support our students in their career planning starting from the first year. For this reason, we train our students to be competent enough to take part in all communication professions.
Our graduates start professional life with all competencies that are necessary to work in advertising and public relations agencies in varying positions such as copywriter and customer representative, In the public and private sectors, they can take part in the departments of marketing, corporate communication, public relations, advertising, public relations as Communication Consultant, Political Communication Specialist, Press Consultant, Advertising Strategy Specialist, Agency Customer Relations Specialist, Corporate Communication Specialist, Social Media Manager, Marketing Communication Specialist, Content Manager, Community Relations Manager. We have graduates who have established their own agencies, as well as graduates who have worked in many different positions in media organizations and public opinion research companies.
Our public relations and advertising undergraduates join us by successfully continuing their academic careers by participating in international and national graduate programs.We are proud of the competencies and achievements of our students during their education period including lectures with the strong teaching staff of our department, industry collaborations, memberships to international institutions, internship and exchange programs, and Mentoring program. In our department, which is accredited by İLEDAK accreditation, we maintain the understanding of quality in education. We look forward to seeing you among us as thture communicators!
Prof. Dr. Işık Özkan
Head of Department