After the completion of the online part of our PRAD 3107 Special Studies in Public Relations elective course, which was opened under the Department of Public Relations and Advertising with the application of the Blended Intensive Project (BIP), we brought our students from different universities together with our department students. Face-to-face classes were held at Yaşar University Selçuk Yaşar Campus between 6-14 May 2023. In addition to the lessons, we brought together students from different cultures in different activities.

Our students had the opportunity to socialize in activities such as DYO Paint Factory Tour, Ephesus Antique Trip and Çeşme Trip. At the same time, they visited the Mayor of Konak Abdul Batur to say get well soon for the earthquake disaster that took place on February 6 and listened to the works related to the earthquake in our country.

On the last day of the event, our students, who were divided into mixed groups from the very beginning, presented the campaigns they developed in as little as 2 days in line with the brief they received from DYO Boya. We hosted Didem Aysan Türkmen, Marketing Communication Manager from DYO Factories, on our campus to listen to the campaign presentations, which were also held as the final presentation of the Intercultural Marketing Communication Course.

We would like to thank our esteemed guest, faculty members and all our students for their hard work.